You’ve done it! You’ve finally hung the ~ “Come in, We’re Open” sign in the window, customers are pouring in and complimenting you on how wonderfully you have executed every detail of your lovely new shop down to the beautiful logo you have displayed on your signs, business cards, and on all of your merchandise bags! Then, only a few weeks into your new venture you get a letter from an attorney demanding that you stop using the name you have chosen for your new business within a very short …

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